Category Online Marketing

The Future of Email Marketing is Scary

I was just reading this story about the future of email marketing where Forrester states that by 2014, companies will spend a total of $2 billions in email marketing.

Its great news for internet marketing companies for sure and if the predictions by Forrester are true, internet marketing companies like us should get prepared to catch a piece of the email marketing market.

On the other hand, does that mean its bad news for consumers? Consumers are already bombarded with several hundred promotional emails every week and that could mean bad news for our spam filters.

This said, this could mean a double whammy for BlindMonkeyMedia since we do have a small army of programmers at our disposal that could create a better spam filter to all of these consumers...

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Targeting Keywords for a Higher Conversion Rate

So far the month of May has been very busy at BlindMonkeyMedia. In our marketing efforts to gain a higher conversion rate we have stopped targeting general marketing and SEO keywords and begun our efforts to focus our attention on very target specific keywords for each corresponding page.

Our hard work has paid off.

Our number of online marketing services and our Quality SEO services inquiries have double even though our website traffic has decreased by 50%.

If we were a site making money off of Google Adwords for example we would have suffered greatly but since we offer an actual service this is exactly what we were loooking for.

The moral of the story is target the right keywords to gain targeted traffic to your website if you want to get a higher inquiry and conversion rate.

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