When starting a pay per head casino, you might stumble upon tips on how to market your brands. Also, you probably read about online marketing innovations that promise success in a short time frame. However, some of them are online marketing traps that can bring more harm than good to your business.

Although some new marketing plans stand the test of time, there are some strategies that you should avoid. Here are some of the digital marketing traps you need to watch out for.

Last year, Sportradar introduced ad:s, which is a full-service marketing solution for businesses involved in sports betting. Many bookies used the Sportradar marketing service and are happy with it.

Over the past year, the company focused on developing its Marketing Cloud, which is an essential factor of the ad:s service. It is what makes the marketing service stand out from its competitors. The Marketing Cloud is a platform that provides easy management of marketing campaigns through a single dashboard.

Also, Sportradar prioritized the evaluation, execution, and education of operators to come up with cost-efficient marketing strategies. It provides customer insights through the Data Management Platform, Sports Calendar API, Tag Manager, and other features.

Growth opportunities are always available for a bookie business. As a bookie, you have the chance to gain more players or add more betting options. The choice you make depends on several factors. Also, it involves a process called opportunity analysis.

Your bookie business has many opportunities. By using opportunity analysis, you can make the right choice and improve the profits of your sportsbook. For instance, the boom of sports betting in the US provides a lot of opportunities for local bookies.

The sports betting boom affects a lot of sectors, not just the gambling industry. As a result, many businesses can profit from a single opportunity. This is how an opportunity analysis works. Be sure to continue reading our marketing tutorial to learn more about this process.

Benefits of Opport...

One of the common questions we get from bookies ask us is how to attract pay per head players to their platforms? Marketing a sportsbook means trying to position your business on top in a very competitive industry.

It is important to have a marketing strategy that prioritizes getting new customers, keeping existing players, and encouraging non-active players to start betting once again. In fact, customer retention has the same value as customer acquisition.

Most sportsbook pay per head operators have little to no money to spend on marketing. However, it is important to have a marketing budget when starting a bookie business. Without a marketing plan, it is difficult to attract and retain players.

Strategies to Attract and Retain Sportsbook Pay Per Head Players

There’s no cookie-cutter mark...

2017 was another good year for BlindMonkeyMedia.com.  We reached our target goals, picked up a few more clients and got a new partner.  2016 had been a rough year for us which is why we had decided to use a different strategy for 2017.

The new strategy paid off…

One of the main strategy was to get rid of some of our online holdings that were not paying off and were a rain on our resources.  This ended up in selling off 5 of our websites.  On the other hand, we placed more efforts in the affiliate programs we were enrolled into maximize our passive revenue.

We thus acquired a few different brands and partnered with one of the best sports handicapping website in the business.

In terms of clients, we did well with several small accounts and a few  large and long term accounts.

New Client...