Sportsbook marketing tagged posts

Introducing Sportradar Marketing Service for Betting

Introducing Sportradar Marketing Service for Betting

Last year, Sportradar introduced ad:s, which is a full-service marketing solution for businesses involved in sports betting. Many bookies used the Sportradar marketing service and are happy with it.

Over the past year, the company focused on developing its Marketing Cloud, which is an essential factor of the ad:s service. It is what makes the marketing service stand out from its competitors. The Marketing Cloud is a platform that provides easy management of marketing campaigns through a single dashboard.

Also, Sportradar prioritized the evaluation, execution, and education of operators to come up with cost-efficient marketing strategies. It provides customer insights through the Data Management Platform, Sports Calendar API, Tag Manager, and other features.

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Opportunity Analysis for a Bookie Business

Opportunity Analysis for a Bookie Business

Growth opportunities are always available for a bookie business. As a bookie, you have the chance to gain more players or add more betting options. The choice you make depends on several factors. Also, it involves a process called opportunity analysis.

Your bookie business has many opportunities. By using opportunity analysis, you can make the right choice and improve the profits of your sportsbook. For instance, the boom of sports betting in the US provides a lot of opportunities for local bookies.

The sports betting boom affects a lot of sectors, not just the gambling industry. As a result, many businesses can profit from a single opportunity. This is how an opportunity analysis works. Be sure to continue reading our marketing tutorial to learn more about this process.

Benefits of Opport...

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Attracting and Keeping Sportsbook Pay Per Head Players

Attracting and Keeping Sportsbook Pay Per Head Players

One of the common questions we get from bookies ask us is how to attract pay per head players to their platforms? Marketing a sportsbook means trying to position your business on top in a very competitive industry.

It is important to have a marketing strategy that prioritizes getting new customers, keeping existing players, and encouraging non-active players to start betting once again. In fact, customer retention has the same value as customer acquisition.

Most sportsbook pay per head operators have little to no money to spend on marketing. However, it is important to have a marketing budget when starting a bookie business. Without a marketing plan, it is difficult to attract and retain players.

Strategies to Attract and Retain Sportsbook Pay Per Head Players

Attracting and Keeping Sportsbook Pay Per Head PlayersThere’s no cookie-cutter mark...

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