Marketing Trends in 2025

When organizations need to cut expenses, the marketing budget is often the first to be cut. Bookie PPH experts expect another year of macroeconomic uncertainty and high inflation. Thus, marketers are not looking forward to the marketing trends in 2025. ... Read More

HK Industries Calls for Improved Rules for Marketing Calls

Twelve trade associations in Hong Kong have proposed improved rules for marketing calls, a significant initiative that aims to boost the supervision of telemarketing practices. What started as a movement by insurance, finance, call centers, and... Read More

Study Shows Decline in Focus on Marketing Effectiveness

The focus on marketing effectiveness across various industries has declined in recent years. According to a new study, around 53 percent of over 1,200 marketers believed the emphasis on effectiveness increased in the last three years. Significantly,... Read More

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Marketing Trends in 2025

HK Industries Calls for Improved Rules for Marketing Calls

Study Shows Decline in Focus on Marketing Effectiveness

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