Category News

When organizations need to cut expenses, the marketing budget is often the first to be cut. Bookie PPH experts expect another year of macroeconomic uncertainty and high inflation. Thus, marketers are not looking forward to the marketing trends in 2025.

The good news is that many technologies and tools can assist CMOs in optimizing their budgets. Here are some expert insights to help marketers get more value from their marketing campaigns.

Focus on Effectiveness

Finding the sweet spot between efficiency and efficacy has been a real struggle for marketers lately. However, we are beginning to witness a shift in emphasis from efficiency, which has predominated over the last many years, to effectiveness...

Twelve trade associations in Hong Kong have proposed improved rules for marketing calls, a significant initiative that aims to boost the supervision of telemarketing practices. What started as a movement by insurance, finance, call centers, and telecommunications companies in 2011 has expanded to include estate agencies, money lenders, and beauty sectors. It demonstrated the widespread impact of these proposed rules.

According to online marketing news, the Industry Codes are updated rules for person-to-person marketing calls. They stipulate that telemarketers must give their identities and numbers when asked and restrict the times they can call the same number at a particular time.

A telemarketer conducting marketing calls in Hong Kong should not hide or withhold the identification informa...

The focus on marketing effectiveness across various industries has declined in recent years. According to a new study, around 53 percent of over 1,200 marketers believed the emphasis on effectiveness increased in the last three years.

Significantly, the data from 2022 showed that 75% of respondents considered marketing effectiveness a priority. However, by 2023, this figure had dramatically dropped to 61.2%, indicating a clear and concerning trend of diminishing focus on marketing effectiveness. This decline is not just a statistic, but a significant shift in the industry’s priorities that should cause concern and engagement.

In the 2024 sample, a little over half of the B2B marketers (52.4%) and a somewhat smaller percentage of the B2C marketers (53...

Dutch gambling regulator Kansspelautoriteit will implement stricter actions to battle against illegal gambling machines. The announcement came after reports of an increased number of unlicensed gambling halls.

Business operators who fail to meet the rigorous Dutch standards are promptly reported to the authorities, per the KSA’s regulations. Operators have two weeks to rectify breaches discovered by the KSA.

A company must get two licenses if it wants to put a slot machine in a restaurant or casino in the Netherlands. Companies who wish to have such items must obtain a presence permit from the municipality where they intend to operate and apply for an operating license from the KSA. According to online marketing experts, the KSA makes it very explicit on its permits that only businesses wi...

DraftKings faces a class action lawsuit filed in Massachusetts. Customers claimed the sportsbook deceived them with marketing schemes. Thus, the Public Health Advocacy Institute filed a lawsuit focused on the recent DraftKings signup promo in the state that claimed to give new players a $1,000 signup bonus.

According to the complaint, customers who deposit $5,000 and gamble $25,000 within 90 days only receive $1,000 in bonus bets. Additionally, according to the small print, the bettor must wager the entire $25,000 on odds of -300 or higher.

Pay per head service reports indicated that the three brick-and-mortar casinos in Massachusetts started accepting legal sports bets on January 31. Also, online sportsbooks were launched on March 10.

Famous lawyer and law professor at Northeastern Univer...