When organizations need to cut expenses, the marketing budget is often the first to be cut. Bookie PPH experts expect another year of macroeconomic uncertainty and high inflation. Thus, marketers are not looking forward to the marketing trends in 2025.
The good news is that many technologies and tools can assist CMOs in optimizing their budgets. Here are some expert insights to help marketers get more value from their marketing campaigns.
Focus on Effectiveness
Finding the sweet spot between efficiency and efficacy has been a real struggle for marketers lately. However, we are beginning to witness a shift in emphasis from efficiency, which has predominated over the last many years, to effectiveness...
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