Last year, Sportradar introduced ad:s, which is a full-service marketing solution for businesses involved in sports betting. Many bookies used the Sportradar marketing service and are happy with it.
Over the past year, the company focused on developing its Marketing Cloud, which is an essential factor of the ad:s service. It is what makes the marketing service stand out from its competitors. The Marketing Cloud is a platform that provides easy management of marketing campaigns through a single dashboard.
Also, Sportradar prioritized the evaluation, execution, and education of operators to come up with cost-efficient marketing strategies. It provides customer insights through the Data Management Platform, Sports Calendar API, Tag Manager, and other features.
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