Category News

DraftKings Faces a Class Action Lawsuit for Alleged Deceptive Marketing

DraftKings Faces a Class Action Lawsuit for Alleged Deceptive Marketing

DraftKings faces a class action lawsuit filed in Massachusetts. Customers claimed the sportsbook deceived them with marketing schemes. Thus, the Public Health Advocacy Institute filed a lawsuit focused on the recent DraftKings signup promo in the state that claimed to give new players a $1,000 signup bonus.

According to the complaint, customers who deposit $5,000 and gamble $25,000 within 90 days only receive $1,000 in bonus bets. Additionally, according to the small print, the bettor must wager the entire $25,000 on odds of -300 or higher.

Pay per head service reports indicated that the three brick-and-mortar casinos in Massachusetts started accepting legal sports bets on January 31. Also, online sportsbooks were launched on March 10.

Famous lawyer and law professor at Northeastern Univer...

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How to Achieve Growth Marketing Goals

How to Achieve Growth Marketing Goals

Whether new to growth marketing or have been implementing it for years, you want to achieve your goals. Nobody wants to miss a goal. Also, the stakes are high no matter what industry you belong in. Not meeting your goals can lead to financial losses and disappointed stakeholders. Thus, it would be best if you achieved growth marketing goals.

Unlike traditional marketing, there’s some trial and error included. That is because growth marketers approach their methodologies and strategies like researchers. In any case, growth marketing offers reliable strategies to assist organizations with flourishing. Here are some ways to achieve growth marketing goals.

Ways to Achieve Growth Marketing Goals

How to Achieve Growth Marketing GoalsOne way to meet your growth marketing goals is to use more than one channel...

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Successfully Transitioning Your Sportsbook Business Online

Successfully Transitioning Your Sportsbook Business Online

The past year, if anything, has shown us how important it is for businesses to have an online channel where transactions can be done remotely. In the world of sports betting, opting to open a sportsbook online is becoming the norm. Not only are you giving your players access to place bets from anywhere in the world, but you are also giving yourself the best way you can manage your sportsbook. By successfully transitioning your sportsbook business online, you can improve its operations and get more players easily.

By using bookie software, you are automating the betting process. This alone can save you so much time in managing the wagers of your players. And since all of the lines are available in your software, you are expanding the product offerings in your sportsbook...

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Introducing Sportradar Marketing Service for Betting

Introducing Sportradar Marketing Service for Betting

Last year, Sportradar introduced ad:s, which is a full-service marketing solution for businesses involved in sports betting. Many bookies used the Sportradar marketing service and are happy with it.

Over the past year, the company focused on developing its Marketing Cloud, which is an essential factor of the ad:s service. It is what makes the marketing service stand out from its competitors. The Marketing Cloud is a platform that provides easy management of marketing campaigns through a single dashboard.

Also, Sportradar prioritized the evaluation, execution, and education of operators to come up with cost-efficient marketing strategies. It provides customer insights through the Data Management Platform, Sports Calendar API, Tag Manager, and other features.

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Online Marketing Solutions

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Social Media Marketing

Social Media Marketing

Social Network Marketing is a cost-efficient type of marketing that targets specific groups on internet social media networks.

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Quality SEO Services

Quality SEO Services

Quality SEO Servic...

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