Monthly Archives November 2016

Taco Bell’s Got a New Logo – Good, Bad and Why?

As an online marketing company based out of Costa Rica, we are always interested when a large corporation makes a large change and this is one of them.

Taco Bell just released their new logo which according to their press release was to refresh their brand and coincides with the opening of their 7,000th restaurant which just opened on the Las Vegas strip, home of casinos and sports betting.  This new flagship restaurant is supposed to be their “ultimate expression of the Taco Bell brand, and lifestyle.”

Now that you have seen their new logo, the question that begs to be answered is exactly what that expression and lifestyle is supposed to be.  This new logo has simplified the old one which was introduced to the public back in 1995.

We can’t say that we think much of the new logo as t...

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