DraftKings Faces a Class Action Lawsuit for Alleged Deceptive Marketing

DraftKings Faces a Class Action Lawsuit for Alleged Deceptive Marketing

DraftKings faces a class action lawsuit filed in Massachusetts. Customers claimed the sportsbook deceived them with marketing schemes. Thus, the Public Health Advocacy Institute filed a lawsuit focused on the recent DraftKings signup promo in the state that claimed to give new players a $1,000 signup bonus.

According to the complaint, customers who deposit $5,000 and gamble $25,000 within 90 days only receive $1,000 in bonus bets. Additionally, according to the small print, the bettor must wager the entire $25,000 on odds of -300 or higher.

Pay per head service reports indicated that the three brick-and-mortar casinos in Massachusetts started accepting legal sports bets on January 31. Also, online sportsbooks were launched on March 10.

Famous lawyer and law professor at Northeastern Univer...

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How to Achieve Growth Marketing Goals

How to Achieve Growth Marketing Goals

Whether new to growth marketing or have been implementing it for years, you want to achieve your goals. Nobody wants to miss a goal. Also, the stakes are high no matter what industry you belong in. Not meeting your goals can lead to financial losses and disappointed stakeholders. Thus, it would be best if you achieved growth marketing goals.

Unlike traditional marketing, there’s some trial and error included. That is because growth marketers approach their methodologies and strategies like researchers. In any case, growth marketing offers reliable strategies to assist organizations with flourishing. Here are some ways to achieve growth marketing goals.

Ways to Achieve Growth Marketing Goals

How to Achieve Growth Marketing GoalsOne way to meet your growth marketing goals is to use more than one channel...

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Why You Need to Refresh Content of Bookie Website

Why You Need to Refresh Content of Bookie Website

Writing new blogs is the foundation of an effective content marketing campaign. However, what do you do with the old articles on the website? If you haven’t revisited old content, now is the time to do so. We give you the reasons you should refresh the content of a bookie website.

Ideally, every article you post would help you get the top spot in search engine results. However, that is not usually the case. According to bookie pay per head experts, for every successful article, there are dozens of articles underperforming. In some instances, you need to refresh them.

Although you want to create new content for the website regularly, there are times when you need to pause that thinking and revisit some of the articles you’ve done in the past...

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Most Affordable Sportsbook Marketing Strategies

Most Affordable Sportsbook Marketing Strategies

Owning an online sportsbook and managing it through a PPH Bookie software service makes your job a lot easier. It also allows you more time to manage your business and find ways to expand your sportsbook. Sportsbook marketing is not as hard as it sounds, and there are many strategies that you can implement to get this done. Your outcome will depend on the funds that you will be investing in your marketing campaign. Bit for independent bookies, we can always start small. So here are the most affordable sportsbook marketing strategies.

With more and more players drifting towards online gambling, its safe to assume that we will be targeting users online, so our campaigns will largely be online as well...

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Marketing Strategies to Turn Customers into Endorsers

Marketing Strategies to Turn Customers into Endorsers

People love to spread the word about great experiences. When they love something, it is natural for people to talk about it to others. After you open a sportsbook, your goal is to give your players a great experience that they will become your business’ endorsers. You can use some marketing strategies to encourage word-of-mouth marketing from your existing players.

Online marketing allows you to develop lifelong relationships with players. Also, they will become passionate endorsers for your sportsbook in the future.

Marketing Strategies for Your Bookie Business

Marketing Strategies to Turn Customers into EndorsersYour goal is to make players associate your sportsbooks with a great sports wagering experience. One way to do so is to stay in contact with them. Also, it would be best if you fostered a strong sense of community.

You can achiev...

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