One of the common questions we get from bookies ask us is how to attract pay per head players to their platforms? Marketing a sportsbook means trying to position your business on top in a very competitive industry.
It is important to have a marketing strategy that prioritizes getting new customers, keeping existing players, and encouraging non-active players to start betting once again. In fact, customer retention has the same value as customer acquisition.
Most sportsbook pay per head operators have little to no money to spend on marketing. However, it is important to have a marketing budget when starting a bookie business. Without a marketing plan, it is difficult to attract and retain players.
Strategies to Attract and Retain Sportsbook Pay Per Head Players
There’s no cookie-cutter mark...
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