The focus on marketing effectiveness across various industries has declined in recent years. According to a new study, around 53 percent of over 1,200 marketers believed the emphasis on effectiveness increased in the last three years.
Significantly, the data from 2022 showed that 75% of respondents considered marketing effectiveness a priority. However, by 2023, this figure had dramatically dropped to 61.2%, indicating a clear and concerning trend of diminishing focus on marketing effectiveness. This decline is not just a statistic, but a significant shift in the industry’s priorities that should cause concern and engagement.
In the 2024 sample, a little over half of the B2B marketers (52.4%) and a somewhat smaller percentage of the B2C marketers (53...
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