Twelve trade associations in Hong Kong have proposed improved rules for marketing calls, a significant initiative that aims to boost the supervision of telemarketing practices. What started as a movement by insurance, finance, call centers, and telecommunications companies in 2011 has expanded to include estate agencies, money lenders, and beauty sectors. It demonstrated the widespread impact of these proposed rules.
According to online marketing news, the Industry Codes are updated rules for person-to-person marketing calls. They stipulate that telemarketers must give their identities and numbers when asked and restrict the times they can call the same number at a particular time.
A telemarketer conducting marketing calls in Hong Kong should not hide or withhold the identification informa...
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