Writing new blogs is the foundation of an effective content marketing campaign. However, what do you do with the old articles on the website? If you haven’t revisited old content, now is the time to do so. We give you the reasons you should refresh the content of a bookie website.

Ideally, every article you post would help you get the top spot in search engine results. However, that is not usually the case. According to bookie pay per head experts, for every successful article, there are dozens of articles underperforming. In some instances, you need to refresh them.

Although you want to create new content for the website regularly, there are times when you need to pause that thinking and revisit some of the articles you’ve done in the past...

Owning an online sportsbook and managing it through a PPH Bookie software service makes your job a lot easier. It also allows you more time to manage your business and find ways to expand your sportsbook. Sportsbook marketing is not as hard as it sounds, and there are many strategies that you can implement to get this done. Your outcome will depend on the funds that you will be investing in your marketing campaign. Bit for independent bookies, we can always start small. So here are the most affordable sportsbook marketing strategies.

With more and more players drifting towards online gambling, its safe to assume that we will be targeting users online, so our campaigns will largely be online as well...

People love to spread the word about great experiences. When they love something, it is natural for people to talk about it to others. After you open a sportsbook, your goal is to give your players a great experience that they will become your business’ endorsers. You can use some marketing strategies to encourage word-of-mouth marketing from your existing players.

Online marketing allows you to develop lifelong relationships with players. Also, they will become passionate endorsers for your sportsbook in the future.

Marketing Strategies for Your Bookie Business

Your goal is to make players associate your sportsbooks with a great sports wagering experience. One way to do so is to stay in contact with them. Also, it would be best if you fostered a strong sense of community.

You can achiev...

The brand is the core of a sports betting company. It differentiates the sportsbook from the competition. However, many bookies don’t know how to develop sports betting brand that can attract players.

Building a brand is more than just choosing the sportsbook name or logo. Branding is the most powerful marketing tool you can use to attract new players. So, whether you are rebranding an existing bookie business or launching a new one, developing sports betting brand that will make people come back is vital.

Your brand is the substance of your business. It’s the way your interest group sees you. It’s what tempts individuals to sign up and afterward keeps them returning to wager on sports.

Your brand incorporates your logo, web design, and colors...

When you run a bookie advertising campaign, it is vital that you monitor the results. That way, you can assess whether you are getting a return on investment and achieving your goals. Understanding what works for your sportsbook or not will allow you to improve your ad campaigns in the future.

According to an online marketing blog, it is crucial to monitor your business first to understand the ad campaign results. If you know how many players use your sportsbook each week, you can compare the numbers after the ad campaign launch. The good news is that the bookie pay per head software can provide you with the report in real-time.

Also, you can monitor how many inquiries you receive by the website, phone, or email. That way, you can learn how potential players want to contact you...