Monthly Archives June 2024

Twelve trade associations in Hong Kong have proposed improved rules for marketing calls, a significant initiative that aims to boost the supervision of telemarketing practices. What started as a movement by insurance, finance, call centers, and telecommunications companies in 2011 has expanded to include estate agencies, money lenders, and beauty sectors. It demonstrated the widespread impact of these proposed rules.

According to online marketing news, the Industry Codes are updated rules for person-to-person marketing calls. They stipulate that telemarketers must give their identities and numbers when asked and restrict the times they can call the same number at a particular time.

A telemarketer conducting marketing calls in Hong Kong should not hide or withhold the identification informa...

The focus on marketing effectiveness across various industries has declined in recent years. According to a new study, around 53 percent of over 1,200 marketers believed the emphasis on effectiveness increased in the last three years.

Significantly, the data from 2022 showed that 75% of respondents considered marketing effectiveness a priority. However, by 2023, this figure had dramatically dropped to 61.2%, indicating a clear and concerning trend of diminishing focus on marketing effectiveness. This decline is not just a statistic, but a significant shift in the industry’s priorities that should cause concern and engagement.

In the 2024 sample, a little over half of the B2B marketers (52.4%) and a somewhat smaller percentage of the B2C marketers (53...