I was just reading this story about the future of email marketing where Forrester states that by 2014, companies will spend a total of $2 billions in email marketing.
Its great news for internet marketing companies for sure and if the predictions by Forrester are true, internet marketing companies like us should get prepared to catch a piece of the email marketing market.
On the other hand, does that mean its bad news for consumers? Consumers are already bombarded with several hundred promotional emails every week and that could mean bad news for our spam filters.
This said, this could mean a double whammy for BlindMonkeyMedia since we do have a small army of programmers at our disposal that could create a better spam filter to all of these consumers. With the right marketing methods, our company could provide an email marketing service while at the same time also give out a better spam software thus winning twice in the process!!!
That may be something to bring up at the next board meeting.
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